EVENT/MARKETING Project: Fan Guide for Touring Event Client: Go For It! Roadshow Behind the Design: Previous years' materials for the Go For It! Roadshow were somewhat juvenile in their approach to today's junior-high kids. GFI wanted a hipper, more sophisticated style for its communications. For the Fan Guide, we kept it fun and energetic but brought in ideas from magazines like Spin and ESPN to make it edgier and more grown-up. |
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